Uses and Gratification Theory...

I can apply this theory to the creation of my music video because it allows me to consider what 'needs' my music video will fulfill for my audience that will make them want to watch my music video. 
For example, it may allow people to become more aware of the world around them and the inequality that is in it (the surveillance aspect). Or it may allow people that are a fan of this genre of the music to interact and establish new relationships with people over the video because they both enjoy watching and listening to this type of music (the personal relationships aspect)