Stanley Cohen's Moral Panic (And link to Tessa Perkins)

This theory came from Stanley Cohen's; "Folk Devils and Moral Panics: The Creation of the Mods and Rockers"

• A moral panic is a condition, episode, person or groups of persons that emerge to become defined as threat to societal values and interests. These people are known as 'folk devils'. Its nature is influenced by stereotypes within the mass media. 
• Moral panics begin when there are a projection of fears that surround a particular story or type of people.
• The media heavily influence and fuel these panics via films, TV, news, radio and any other media means
• the media stereotype and assumes the worst in relation to the panic and makes the consumer worry e.g. London riots. So they can over emphasise and repeat footage in order to scare an audience.
• The development of this theory came from his initial research into the mods and rockers and the conflict between these groups in the 60s. This group of teenagers caused mass panic at this time, and the newspapers exaggerated their stories as they had a lack of facts.

This theory has been developed over time and can now be applied to lots of different subcultures that have been labelled as deviant or dangerous by the media.

In terms of applying this theory to my music video, it could be used to go against stereotypes that people have of youths these days (lazy, rude etc) and try to change people's opinions of this group of people. 
This idea of challenging stereotypes can be linked to Tessa Perkins' theory of stereotypes...

Tessa Perkins argues that there are 5 assumptions of stereotypes, and that these stereotypes can be challenged in such ways...

• Stereotypes are not always negative
• They are not always about the lower class or less powerful in society
• Stereotypes can be held about one's own group
• Stereotypes are not always rigid and unchanging
• Stereotypes are not always false

So applying a mixture of these two theories to the creation of my music video could be to challenge certain stereotypes that people hold, to prove that stereotypes can be changed/challenged (not always rigid), and maybe even use certain stereotypes that are true to prove that even if certain stereotypes are true this is not always a bad thing.