Textual Analysis 2 (Oasis)

The second music video I have chosen to analyse is Oasis - Wonderwall.

This video has used mise-en-scene in a very interesting way; by having one of the members reading the paper and holding the paper up to his face, this connotes that every now and then he just likes to hide from the fame he has, and maybe read about the normal things going on around him. The blue of the guitar in colour that stands out against the black and white lighting of the rest of the video signifies that there will always be their music that separates them from the rest of society (just like the clown stands out when he is cut in every so often). The black tint in the singers glasses represent that perhaps he wants to hide from his fame, but the lights that are reflecting in the glasses show that his fame will always be there and it will be hard to get away from.

As this is from the same genre as The Kooks, the conventions are the same; again focusing on the meaning of the lyrics, slightly more than the actual performance of the song- trying to spread the message that what the lyrics are trying to say, rather than how they are said, is the most important thing. This is further reinforced by the opening scene of their record being played, it is just a plain record with the bands name on. Again it is similar to The Kooks as there is one of the band members playing the guitar, however, there is no audience- showing that it does not matter who he is playing his music to, just as long as someone is listening. With it being in a mundane setting (no big stage or infront of a huge audience) this is reinforced. The use of cinematography in this scene is very clever, it has a gradual close up and it is only then when we realise who is actually playing the guitar, before this close up we are not aware of who it is- meaning it could be anyone, showing that again the actual music is more important than who is performing it.
The editing is a lot slower than in The Kooks' video, however, it is still fairly quick, breaking normal conventions of music videos. There are quite a few cuts to instruments, signifying the importance of the music to the audience. By representing the artists this way it shows to their audience how much music means to them, similarly to The Kooks- almost like they are thanking for what they have done for them and constantly reminding them that the music is the most important part for them, not the fame that comes with it.

By having the main singer in blacked out sunglasses sat singing to the camera it is similar to The Kooks' as it still has an aspect of performance so it is like he is interacting with the audience, and is singing directly to them.
The artists in the video are cut from playing their music to doing everyday things (such as read the paper) showing that despite all the fame that they have they still enjoy doing the 'normal' things they used to do. The scene to the right represents the crazy world that has come with their fame, and how everything is all mixed up since they have become famous, and they have their music and fans to thank for it. The constant black and white theme throughout the video signifies that although their world is crazy now since they have become famous, they want to perhaps keep it as simple as they can, the black and white connotes archaism and that despite the fame they have, every now and then they just like to go back to when things were simple, as things often look a lot simpler when they are in black and white. This is also reinforced by having their own record playing at the start of the video on a record player as records are not as popular anymore, suggesting the artists want to go back to this time. It also suggests that even though their life has been turned around and may be a little crazy since its happened, they are still in control as they chose to put the record on, the record being a metaphor for the song they are performing.
I think this video will appeal to the target audience because the band are really involved in it, which I think consequently makes the audience feel like they are also involved. The target audience for this video and song will be that of similar age range to The Kooks and Arctic Monkeys, however, because they are a band that have been established for much longer than the other two bands, and the members of them are much older- which would mean that those of an older generation would have been listening to them for longer. The way they are represented presents them in a very 'mellow' way, in order to appeal to their chosen audience, who, as they are from an older generation, would not want to appeal to someone who is presented in an uptight, image-oriented way.